Why marketers are sprinting to physical advertising

Man vs Algorithm is a war we have been fighting for over two decades originating with the advent of the first Facebook ads. Marketing experts continue to experience rising costs, lower ROI and the never-ending rat race to stay ahead of the algorithm. Many brands are starting to look at a more traditional approach to marketing, and that's where physical advertising comes in.

In a world saturated with information and advertising, there is a race back to traditional out of home advertising. The attention funnel confirms marketers' suspicions: physical advertising captures attention in a way that digital cannot. The combination of real-world presence and digital elements is becoming crucial to the success of modern marketing campaigns.

How to stand out

• Before you begin, clearly identify your target audience and objectives.
• Understand Your Audience: Research their demographics, where your target customers spend time, and what messaging resonates with them.
• Audit Your Competition: Know what kind of physical advertising your competitors are using.
• Build a Strong Physical Advertising Plan: generate connections with campaigns designed to create memorable experiences.

Entering the Physical

The key to success in physical advertising lies in the following strategies:

• Interactive design: complement by "guerrilla poster" tactics
• Engaging experiences: create memorable moments that connect
• Track KPIs and learn from the Good (and Bad): Monitor, measure, and optimize

Benefits of a Truck Side Campaign

• Targeted CPM: Compared to traditional billboards or other forms of advertising, truck side advertising offers a significantly lower cost per thousand impressions.
• High Visibility: Trucks with well-sized designs high traffic areas, so the message gets maximum exposure.
• Hyperlocal Targeting: You can strategically select routes that target specific demographics or regions, optimizing your message delivery.
• Increased Brand Awareness: The creative nature of truck side advertising helps create lasting impressions.
• Cost-Effective: Compared to traditional billboards or other forms of advertising, truck side advertising offers a significantly lower cost per thousand impressions while still maintaining the benefits of physical advertising.
• New contexts: Unlike more forms of advertising, truck side advertising is always on the move, which means your message reaches new audiences in new contexts.
• Mobile exposure: Your brand gets in front of new people, reaching people where traditional advertising can't, including areas where static advertising is difficult or can be bypassed.
• Increased Impact: The large format of truck side advertising stands out in the crowd and grabs attention, helping make your advertisement stand out in the crowd.

Before you think your digital marketing efforts, consider how outdoor advertising through truck side a combination of digital and physical can help you achieve your marketing goals.